About Courses

See details of our Digital Marketing course below to get a small peek of what the course is about and what you'd be learning within the duration of the course. Our contents are well revised and up-to-date to meet demands in the ever-changing landscape of the ICT industry.

Overview

This comprehensive course on digital marketing essentials equips participants with the knowledge, skills, and strategies necessary to navigate the digital realm and drive business growth. Through a blend of theoretical insights, practical exercises, and real-world case studies, participants will explore the core principles of digital marketing, learn to leverage various digital channels, and develop data-driven strategies to achieve marketing objectives.
Importance and Benefits:
Digital marketing offers unparalleled opportunities for businesses to connect with their audience, build brand awareness, and drive conversions. By investing in digital marketing training, organizations can:
1. Expand Reach: Digital marketing enables businesses to reach a global audience across various digital platforms, including search engines, social media, email, and websites, expanding their reach and visibility.
2. Targeted Marketing: By leveraging data analytics and targeting tools, businesses can tailor their marketing efforts to specific audience segments, increasing the relevance and effectiveness of their campaigns.
3. Measure and Optimize: Digital marketing provides robust analytics and tracking capabilities, allowing businesses to measure the performance of their campaigns in real-time and optimize their strategies for maximum impact and ROI.
4. Enhance Customer Engagement: Through personalized content, interactive campaigns, and social media engagement, businesses can foster meaningful connections with their audience, driving brand loyalty and customer engagement.
Key Skills:
1. Search Engine Optimization (SEO): Participants will learn SEO techniques to optimize website content, improve search engine rankings, and drive organic traffic to websites.
2. Content Marketing: Understanding content marketing principles, including content creation, distribution, and promotion, enables participants to create compelling content that resonates with their target audience and drives engagement.
3. Social Media Marketing: Proficiency in social media marketing strategies, including content planning, community management, and advertising, empowers participants to leverage social platforms to build brand awareness and drive customer engagement.
4. Email Marketing: Participants will learn email marketing best practices, including audience segmentation, campaign automation, and performance tracking, to deliver targeted and personalized email campaigns that drive conversions and nurture customer relationships.
5. Pay-Per-Click (PPC) Advertising: An introduction to PPC advertising platforms, such as Google Ads and Facebook Ads, equips participants with the skills to create and optimize paid advertising campaigns that deliver measurable results and maximize ROI.
6. Web Analytics: Understanding web analytics tools, such as Google Analytics, enables participants to track website performance, analyze user behavior, and derive actionable insights to inform marketing strategies and decision-making.
7. Digital Marketing Strategy: Participants will learn to develop data-driven digital marketing strategies aligned with business objectives, including goal setting, audience targeting, channel selection, and performance measurement.
8. Conversion Rate Optimization (CRO): Proficiency in CRO techniques, including A/B testing, user experience optimization, and landing page optimization, empowers participants to maximize the effectiveness of their digital marketing efforts and drive conversions.
Join us in this transformative journey to becoming a proficient digital marketer and unlocking the full potential of digital marketing to achieve your marketing goals. Enroll now and embark on a path towards a rewarding career in digital marketing.
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Curriculum

Course Information
  • Executive class
    ₦150,000.00
  • Immersive class
    ₦100,000.00
  • Online class
    ₦80,000.00
  • Duration:
    4 weeks
  • Lessons:
    0 Lessons
  • Training portal:
    All time access
  • Certification:
    Upon completion
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Students' Testimonials

Hear from students of Digital Dreams ICT Academy on how the Academy has helped to shape their career for the best, giving them an edge, and setting them up for a high flying career in their chosen field.

Testimonial
Victor Anya
Web Developer

I came into Digital Dreams ICT Academy through a software boot camp, and as a novice, and it gave me the initial spark for my career.
I got employed after my training and was able to put to use the skills I learned going through the academy.
I strongly recommend Digital Dreams ICT Academy.

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Toochi Dennis
Mobile Developer

I did my IT at Digital Dreams ICT Academy. Though I studied computer science, we weren't taught much in school and so enrolling in the academy was an important decision for me.
I got employed immediately after university and shortly became the head of mobile engineering. What I learnt from the Academy was pivotal to getting me to where I am.

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Vincent Ugwuagba
Data Scientist

I started my career in tech through a boot camp program organized by Digital Dreams ICT Academy. Coming from the medical sciences, I was a complete novice. After the boot camp, I was able to further my learning at the academy by taking short courses.
Currently, I am a sought-after Data Scientist with a specialization in Bioinformatics thanks to the Academy.

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Chiamaka Azuh
UI/UX Design

I got started in UI/UX at Digital Dreams ICT Academy during my IT and that became the shift into tech for me.
Since then, I've had the opportunity to work for several clients who have praised my works.
The Academy really set the right foundation for me to build on.

Testimonial
Mirian Ubaghili
Data Analyst

I enrolled into Data Analytics program at Digital Dreams ICT Academy because of my job role. I use MS Excel a lot at my job and so I decided to improve my skills.
Since my training, I've become better and I have put other colleagues having challenges through.
I want to say thank you to Digital Dreams ICT Academy.

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FAQs

With our branches located around Enugu, Nsukka, Awka, Abakaliki and Onitsha, you can pick the branch closest to you or participate online from the comfort of your home or office.
Yes, we have made provisions for online training. We have put in effort to create an online experience that is indistinguishable from the physical classes.
Yes, you definitely can register for more than one course. The class time tables have been created to be as flexible as possible for our learners. Visit any of our branches to make further enquiry on this and others.
We usually give out discounts from time to time on our courses. For example, there's a recurring discount of 50% for IT students on any course! To know if there're other discounts at the moment, please visit any of our branches for further enquiry.
We've put all our learners into consideration and came up with three (3) different classes, namely: executive, immersive and online. The executive class fits your case as, then, the classes are one-on-one and are flexible enough to fit your schedule. You may also enroll for the online class which, although is not as flexible, can be joined from anywhere you have internet access. For more enquiry, visit any of our branches.
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